About The Project
Summer 2021 is here! CBS launch with an all new fun, vibrant, and sizzling campaign for their summer shows.
CBS has partnered with multi-platinum rapper, singer and songwriter Flo Rida to feature the world premiere of his as-yet-unreleased latest summer anthem, “Summer’s Not Ready,” in a vibrant promotional campaign for CBS’ hot summer originals, BIG BROTHER and LOVE ISLAND. Showcasing Flo Rida’s upbeat song and the return of the CBS original series BIG BROTHER and LOVE ISLAND, the dynamic campaign launches today (June 23) and will continue throughout the summer with an array of new content reminding viewers that CBS is heating up once again as the summer destination for these popular reality shows. Appearing on multiple CBS platforms (from broadcast to streaming to social accounts), the campaign will extend across additional ViacomCBS brands as well.
