Loaded

CBS SEPTEMBER

Branding

About The Project

CBS See You In September Campaign 2021 was a launch into our new season and some of CBS hit shows returning and as well new shows coming to the network.

Using our Network Branding we encompass our talent with our vibrant, fun, duotone palette to represent our comedies in a friendly yet welcoming environment. We use warm tones to represent comedies and cool tones to represent dramas.

“Creativity is a habit, and the best creativity is the result of good work habits.”

Twyla Tharp

Senior Designer: Jonnatan Flores. Writer/Producer: Paul Osborne Creative Director: Valerie Dillingham. SVP Content Creative: Laurel Dusenberry. SVP Brand Creative & Design: Ryan Brockington. VP Director Design: Chris Kneller

Senior Designer: Jonnatan Flores. Writer/Producer: Yong Huh Creative Director: Brian Retchless. SVP Content Creative: Laurel Dusenberry. SVP Brand Creative & Design: Ryan Brockington. VP Director Design: Chris Kneller

SEAL TEAM

Graphics Package