About The Project
A revival of this beloved franchise came to Paramount+ after being on CBS Network for 15 seasons.
We wanted to elevate the look from previous seasons to showcase this is something new, but yet familiar with the audience. Keeping the red color tones from the original Criminal Minds, but evolving the franchise to somewhere we haven’t been visually.
We were able to introduce new elements to create this balance of familiarity and modern take. Engaging the core audience as well bringing in new audience to this new journey on Paramount+.