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CBS Partners With The American Red Cross To Put The “Do” In Donation – With A Campaign To Inspire Action In Support Of The Organization’s Widespread Life-Saving Efforts.

CBS announced a partnership with the American Red Cross to put the “Do” in Donation, with the goal of generating donations through blood, time or money in support of the organization’s widespread life-saving endeavors, disaster relief efforts and more. The campaign, which kicks off this week and continues well into the upcoming new television season, is designed to inspire communities of “do-ers” by helping drive awareness, unity and action among the Network’s employees, viewers and beyond. Employees and viewers can go to www.redcross.org/cbs for specifics on how to get involved.

“There’s clearly never been a greater need for the life-saving efforts and blood of the American Red Cross,” said Mike Benson, President and Chief Marketing Officer, CBS. “CBS is proud to partner with this tireless organization, and we hope that our campaign not only galvanizes people to donate to the Red Cross in some fashion during these particularly challenging times, but also inspires them to be involved for years to come.”