Loaded

CBS HOLIDAY CAMPAIGN

Graphics Package

About The Project

Celebrate the 2021 holiday season in the glow of CBS’ expansive lineup of festive original programming, on the CBS Television Network, and available to stream live and on demand on Paramount+.

We wanted to encompass the various holiday specials and original programming in a very festive, joyful, wondrous event. Using the CBS Brand elements we decorated all the package assets in a very cheerful holiday theme.

Using glitter, snow, and holiday color tone we were able to achieve this well balance holiday spirit for our viewers. It’s time to Glow campaign was born. Very poppy, snappy energetic design elevated our orginal programming to the next level.

“Anxiety is the handmaiden of creativity”

T.S. Eliot

Creative Director: Kathy Hitt. Senior Designer: Jonnatan Flores. Editor: Burt Harris SVP Content Creative: Laurel Dusenberry. SVP Brand Creative & Design: Ryan Brockington. VP Director Design: Chris Kneller

Creative Director: Shannon Mattaro. Senior Designer: Jonnatan Flores. Editor: Carol Bellino. SVP Content Creative: Laurel Dusenberry SVP Brand Creative & Design: Ryan Brockington. VP Director Design: Chris Kneller

CBS SUMMER CAMPAIGN

Graphics Package